Van Buren Middle School JEL members held a street marketing event at a middle school basketball game and during parent teacher conferences on February 14th, 2011 and again during parent teacher conferences on February 16th, 2011.
During the event the youth held a scavenger hunt which engaged the participants in finding the answers to tobacco facts, they had a human cigarette handing out palm cards with secondhand smoke information, and provided an educational display table that showed the ingredients in a cigarette, the damages that tobacco can have on your lungs, and the amount of tar that builds up in your lungs from using tobacco.
The event was a success as many people stopped by the table to look at the information and the students were able to distribute facts to many people in attendance. Watch for more JEL street marketing events in the future!
Pictured: Sarah Frey, Shayla Filson (Cigarette), Madison Zimmer, and Ryan Booth. Members not pictured that helped on February 16th are: Hallie Whitten, Jenna Sandry, Rachel Warrick and Mariah Giberson.